Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Case study
04
The Apex
A launch site for a landmark residential tower. Built to generate qualified leads from the first week of sales.
Client
The Apex, Abu Dhabi (concept)
Industry
Residential Developer
Services
Launch Site / Digital Tours
Timeline
6 weeks
Year
Concept · 2025
The Apex is a SAZ concept for a residential tower launch in Abu Dhabi. We designed a launch site with digital tours, live unit availability and a lead form that sends every enquiry straight to the sales team.
A
The challenge
Off-plan launches have weeks, not months, to build momentum. The site needs to look like a landmark on day one and capture serious buyers before the first sales event.
B
Our approach
The tower's sharp apex became the design idea. A dark, architectural site with floor-by-floor views, unit filters by size and view, and a short enquiry form on every page.
03 / The outcome
The
results.
In their words
“A launch site has one job: make a serious buyer pick up the phone this week.”
SAZ Studio
Design note
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