Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Case study
03
Maison Zamalek
A boutique hotel on the Nile, presented like an invitation. Rooms, rituals and direct reservations in one quiet experience.
Client
Maison Zamalek (concept)
Industry
Boutique Hotel
Services
Brand Site / Reservations
Timeline
7 weeks
Year
Concept · 2025
Maison Zamalek is a SAZ concept for a twelve-room boutique hotel in Zamalek. We designed a brand site that sells the feeling of the stay and moves guests to book direct instead of through travel platforms.
A
The challenge
Small hotels lose margin and guest relationships to booking platforms. To win direct bookings, the hotel's own site has to feel more inviting than the listing.
B
Our approach
We designed the site around a single day at the hotel, from morning light in the lobby to dinner on the terrace. Rooms are shown as spaces to live in, with a reservation flow that never leaves the brand.
03 / The outcome
The
results.
In their words
“Guests book the feeling first and the room second. The site is designed in that order.”
SAZ Studio
Design note
Next project
The Apex
Residential Developer
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